Surviving Social Media as an Aussie Biz (Without Losing Your Sanity)

Social media—love it or hate it, if you're running a business in Australia, you've gotta be on it. But let’s be real. It’s a noisy, never-sleeps, slightly unhinged digital jungle where one wrong move can turn your brand into a meme (and not the good kind). So, how do you make it work for your biz without losing your mind? Let’s break it down.

 

1. Pick Your Platform—Don’t Try to Be Everywhere

If you're trying to post on every social media platform, stop. Right now. It’s exhausting, pointless, and unless you’ve got a whole marketing team behind you, it’s not gonna happen. Instead, focus on where your customers actually are.

💡 Selling handmade candles? Instagram and TikTok, my friend.
💡 Running a professional service? LinkedIn.
💡 Targeting Boomers? Facebook.

💡 Gen Z? TikTok. (Just be ready to feel ancient.)

Point is, figure out where your people hang out and go there. No need to be everywhere—just be present where it matters.

2. Post Stuff People Actually Want to See

Nobody’s scrolling Instagram thinking, Gee, I hope I see an ad today. Nope. People want entertainment, stories, cool visuals, maybe a laugh. So, instead of just slapping up another “Buy Now” post, mix it up.
🔥 Behind-the-scenes—People love peeking behind the curtain.
🔥 Customer love—Got a happy client? Share their story.
🔥 Real talk—Business wins and fails. Yep, even the messy ones.

And if you’re about to post another boring stock photo, step away. Put the Canva template down. Take a real pic.

3. Don’t Just Post and Ghost

Social media isn’t a billboard, it’s a bloody conversation. If someone comments on your post, reply. If someone asks a question, answer it. If someone leaves a fire emoji, hit them back with another one.

People want to connect with people, not faceless brands. Be present. Be human. And for the love of all things Aussie, don’t be one of those businesses that only shows up to sell stuff and then disappears.

4. Timing Matters—Post When People Are Actually Awake

If you’re posting at 2 AM, hoping someone will see it—yeah, nah. Timing makes a huge difference. Test it out and see when your audience is most active.
🕒 Mornings? People scrolling while pretending to work.
🕔 Afternoons? Post-lunch slump, perfect for a quick doom-scroll.
🌙 Evenings? Everyone’s chilling on the couch, phone in hand.

Find the sweet spot and stick with it.

5. Hashtags: A Sprinkle, Not the Whole Damn Salt Shaker

Hashtags are great, but please, for the love of marketing, don’t slap 50 random ones on a post and call it a strategy.
🚫 Wrong: #love #business #success #marketing #entrepreneur #winningatlife
✅ Right: #PerthBusiness #SmallBizLife #EcoFriendlyBrand

Pick a few good ones that actually make sense for your audience. Less is more.

6. Stay Alert—Scammers Are Everywhere

Social media isn’t all fun and games. Scammers are out in force, slapping Penny Wong’s face on fake crypto ads and ripping people off left, right, and centre. (Yes, that actually happened. Read about it here).

Moral of the story? Be sceptical. Double-check sources. And if something smells fishy, it probably is.

7. Watch What Works, Then Do More of That

Here’s the thing: social media isn’t just about posting and hoping for the best. Check your analytics. See what posts are getting engagement. Figure out why people liked them. Then… do more of that.

It’s not about guessing—it’s about paying attention.

8. Collaborate and Cross-Promote

You don’t have to do social media solo. Partner up with a business in your niche, run a giveaway together, or feature each other in posts.
💡 Example: If you run a café, team up with a local bakery and cross-promote.
💡 If you sell fitness gear, collab with a personal trainer.

This way, you both get in front of new audiences without paying for ads. Smart, right?

9. Don’t Be a Robot—Be Bloody Real

Aussies can smell a fake from a mile away. If your posts sound too polished, corporate, or like a chatbot wrote them, people will scroll right past. Instead:
✅ Use your voice.
✅ Write like you talk.
✅ Don’t be afraid to have a personality.

People don’t connect with businesses—they connect with people. Be one.

Final Thought? Social Media Is a Long Game

There’s no “one magic trick” to social media success. It’s about showing up, being consistent, engaging with people, and making content that doesn’t suck.

If you do that? You’ll build a brand people actually care about. If you don’t? You’ll be just another business shouting into the void.

Your call.

And there you have it. No fluff, no corporate BS—just straight-up, real-world social media survival tips for Aussie businesses. Now get out there and start making some noise.